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Industry representation among the sponsors of Czech professional sport
Pokorný, Dominik ; Šíma, Jan (advisor) ; Čáslavová, Eva (referee)
Title: Industry representation among the sponsors of Czech professional sport Objectives: The main purpose of the bachelor thesis is to chart the industries in which sponsors of Czech professional sport operate. Part of the thesis is also a mutual comparison of the resulting statistics of all included sports. Methods: Analysis of publicly available virtual data, gradually collected on the official websites of sports subjects that were included in the thesis. The complete analysis process was implemented in Microsoft Excel, where the resulting statistics were also constructed and adequately organized. Results: Through the analysis of virtual data, statistics were produced, which together present the representation of established industries in Czech professional sport. The resulting data are divided in detail according to individual sports and specified types of sponsorship, which allows any mutual comparison between these categories. The work also contains summary statistics uniting all included sports subjects. The published results can be used as a basis for the creation of reports and professional publications dealing with sports sponsorship or for the implementation of other, more detailed, research of a similar nature. Keywords: sponsorship, industries, advertisement, sport advertisement,...
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Development of the unemployment rate and employment in the regions of the Czech Republic during recession
Vlček, David ; Zeman, Jan (advisor) ; Musil, Petr (referee)
During recession there are often discussions about changes in the unemployment and employment. Therefore, the goal of this thesis is to evaluate the results of recession on the labour market. In this thesis the evaluation is made by analyses of the employment in the regions of the Czech Republic in selected industries and unemployment in the regions of the Czech Republic during recession, which started in the year 2008. The first chapter is dedicated to labour market and business cycle with accent on the employment and unemployment. In the second chapter selected industries and classification of economical actions are characterised. The selection of industries was made on the basis of its proportion on the total gross value added and number of employed people. Theoretical part is finished by chapter concerning time series, especially their decomposition. Analytical part regards characterisation, analyses and evaluation changes in the employment and unemployment in the Czech Republic. Analysis was made from the perspective of changes in the unemployment rate, employment rate and share of employed in selected industries in the regions of the Czech Republic during recession.
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Lobbying in the USA – The analysis of lobbying spending
Hazalová, Jana ; Vymětal, Petr (advisor) ; Müller, Karel (referee)
Lobbying spending is a current and often discussed topic in the United States. Despite plenty of publications about lobbying only few of them deal with lobbying spending. Those are the essential reasons for choosing this topic. This work focuses on complex analyses of lobbying spending and attempts to answer three questions: who are the top spenders, how much do they spend on lobbying and on which purpose between the period 2001 and 2011. The text is divided into three chapters. The first chapter deals with lobbying definition, its history in the USA and the current legislation. The second chapter analyses top industries and top lobbying spenders. The third chapter discusses the spending of pharmaceutical industry. Both last chapters have the same structure. At first, the particular subjects and overall spending are presented. The next part analyses development of spending and the aim of their use.
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